ABOUT US
Who We Are & Why We Built This RevOps Platform
DealARR was born from nearly three decades of building, scaling, and sometimes breaking businesses across five continents — and the frustration of running SaaS revenue on spreadsheets.
Nina Alag Suri
Founder, DealARR
THE FOUNDER STORY
From $1,000 and a PC to Building Across Five Continents
In 1997, I left a secure tech career in sales and marketing — armed with an Electronics and Telecommunications engineering degree, Rs 50,000 (roughly $1,000), a PC, and an internet connection — to launch Nastrac Group, a global executive search firm. Over the next 20 years, I grew Nastrac from that single room in India into a $20 million operation spanning six regions: USA, Singapore, India, UK, Finland, and the Middle East.
In 2017, I made a decision most founders would never make: I disrupted my own company. Running Nastrac for two decades taught me that the traditional recruitment process was broken — subjective, inefficient, and riddled with unconscious bias. So I built X0PA AI, an AI-powered hiring platform that now operates in 20+ countries. X0PA AI is the first HRTech company to have successfully implemented the AI Verify framework, demonstrating our commitment to transparency, fairness, accountability, and robustness in our AI solutions.
But building and scaling X0PA taught me something else — something I was not expecting.
The Problem Nobody Talks About
Running a SaaS company means living inside spreadsheets. Not just any spreadsheets — an ever-growing constellation of them. One for the deal pipeline. Another for commission calculations. A third for SaaS metrics — ARR, MRR, NRR, GRR, churn, LTV, CAC, payback period. Then the financial model for investors (which is always out of date by the time you present it). Another for customer success health scores. One more for invoice tracking. And the board deck — a quarterly ordeal that consumed three days of senior team time stitching numbers together from six different sources.
“I remember one particular month-end close that still makes me wince. We spent two full days pulling commission data, reconciling it against Stripe, cross-referencing with our CRM, and manually computing NRR. When we finally presented the numbers, a board member pointed out that our reported ARR did not match the figure from two slides earlier — because they were pulled from different spreadsheets at different times. That thirty-second moment of silence in the boardroom was the moment I decided this had to change.”
Commission disputes were another recurring headache. With sales reps across Singapore, India, and the UK closing deals in SGD, INR, and GBP — and commissions paid in USD — the manual currency conversions and split calculations were a constant source of errors. Every month, at least one rep would flag a discrepancy, and our finance team would spend hours tracing it back to a broken VLOOKUP formula or a stale exchange rate.
The worst part? We were a technology company. We built AI that processes millions of data points to make objective hiring decisions. And yet, our own revenue operations ran on the same fragile spreadsheets that every other SaaS company suffers through.
So I Built DealARR
I looked for a solution. What I found was a landscape of expensive point solutions — $100/month for a metrics tool that only does metrics, $1,500/month for a commission platform that only does commissions, $5,000/month for a financial operations suite that requires three months of implementation. None of them talked to each other.
DealARR is the platform I wish existed when I was scaling X0PA. It combines everything a B2B SaaS revenue team needs into one self-serve platform:
Deal Book & Pipeline
Track every deal from first contact to close to renewal, with automated stage progression.
Commission Automation
Calculate commissions across 180+ currencies with automatic conversion, territory splits, and accelerators.
100+ SaaS Metrics
ARR, MRR, NRR, GRR, churn, LTV, CAC, payback period — all calculated automatically, updated in real-time.
Sales & CS Performance
Track individual and team performance side by side. Retention is revenue.
Founders Hub
9-way SaaS financial model, AI forecasting, automated board reports, and investor deck generation.
Invoice & AR Management
Track invoices, payments, and outstanding receivables without a separate billing tool.
Why This Matters
I have been an entrepreneur for nearly 30 years. I have built businesses from nothing in India, Finland, Singapore, the UK, and now Dubai. I have raised venture funding, reported to boards, managed global sales teams, and reconciled more spreadsheets than I care to remember.
Every one of those experiences went into building DealARR.
The problem is not that SaaS revenue operations are complicated. The problem is that the tools are either too expensive, too fragmented, or too cumbersome for the companies that need them most — the Series A to Series C startups doing $1M to $50M in ARR, growing fast, and making do with spreadsheets because the enterprise alternatives were not built for them.
DealARR was built for them. Built for you. Replace your 8+ spreadsheets. Get your weekends back. And never present mismatched numbers to your board again.
— Nina Alag Suri, Founder
RECOGNITION & BACKGROUND
30 Years of Building
Serial entrepreneur with three decades of experience across talent acquisition, AI technology, and SaaS.
Nastrac Group (1997)
Founded with $1,000, grew to $20M across 5 continents
X0PA AI (2017)
AI-powered hiring platform in 20+ countries, first HRTech to implement the AI Verify framework
DealARR (Present)
Unified B2B SaaS revenue management platform
J.P. Morgan Private Bank — Top 100 Female-Led High-Growth Companies in APAC
Microsoft Tech Blazer — Women's History Month
SCS Tech Leader Awards 2024 — Digital Achiever Award
Enterprise Asia — Most Promising Entrepreneurship Award
OUR VALUES
What Drives Us
Precision
Every metric, every calculation, every report is built for accuracy. We know your revenue data drives critical decisions.
Simplicity
Complex SaaS metrics made accessible. No steep learning curve — just the insights you need, when you need them.
Trust
Enterprise-grade security with multi-tenant isolation, encrypted storage, and comprehensive audit logging.
Collaboration
Built for teams. From sales reps to CSPs to founders — everyone works from one source of truth.
Global First
Multi-currency support, international date formats, and live exchange rates for global B2B SaaS businesses.
Growth-Oriented
AI-powered forecasts, financial models, and investor-ready reports to fuel your next stage of growth.
PLATFORM STATS
One Platform, Complete Revenue Clarity
Replace Your Spreadsheets Today
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